Privacy Policy
Last updated:
What we collect when you use insightmetrics.org, why we collect it, who helps us, how long we keep it, and the choices you have.
In short
- When you finish a test, we save your answers and your result on our server, so we can show you your result, create your report and keep your link working.
- We ask for your name, email, age and phone number to deliver your result and report, and we save your device's time zone to know your country. Payments go through Razorpay, and we never see your card details.
- We don't sell your data, we don't share it with advertisers, and we don't use advertising cookies.
- We use Google Analytics and Microsoft Clarity to understand how the Website is used.
- Email hello@insightmetrics.org to see, correct or delete your data.
About this policy
This policy explains how Insight Metrics ("we", "us", "our") collects, uses, shares and protects personal information when you use insightmetrics.org (the "Website"), take one of our tests, buy a report or contact us. It also explains your rights and how to use them.
"Personal information" means any information about you as an identifiable person, such as your name, email address or IP address. Insight Metrics decides how and why this information is used, so we are responsible for it (in GDPR terms, the "controller").
This policy does not cover other websites, even if our pages link to them.
How do we collect information?
While you take a test
Your answers so far are saved in your own browser, so you don't lose your place if the page reloads. On some test pages they are also saved on our server under a random visit ID, which doesn't contain your name or email. That copy is deleted when you finish the test, or after 14 days if you don't.
When you finish a test
Your answers are sent to our server. The server works out your result and saves it together with your answers, so we can show you your result, create your report and keep your result link working. Your result is, for example, a personality type, trait scores, a love style or your career interests, depending on the test. On a few older test pages, your result is worked out in your browser and only the result is sent to us.
Some tests ask about your feelings, relationships or work interests. We use these answers only to work out and explain your result.
When you ask for your results
Before we show your results, we ask for your first and last name, email address, age and mobile number, with your country's dialling code. We use them to deliver your result and report, email you the link when you ask for it or buy a report, and help you get it back later.
We also save your device's time zone (for example "Asia/Kolkata") and the country it belongs to. We use them to pre-select your dialling code and to see which countries our visitors come from. This is not your exact location, and we don't use GPS or ask your browser for your location.
With your result we also save the page that sent you to the test, how long the test took, and a one-way coded (hashed) version of your IP address, not the address itself. It helps us stop abuse, such as too many tests sent from one place.
When you pay
Payments are handled by Razorpay. From Razorpay we receive the order and payment IDs, the amount, the payment status, and the email address and phone number used to pay. We never see or store your card number, CVV, bank login or UPI PIN.
Automatically, when you use the Website
- your IP address and approximate country
- your device type, operating system and browser
- how you reached us, for example the website that linked to us or the campaign tags in a link
- which steps of the test you reached and when (start, last question answered, checkout, results), and how long the test took
- how often your results page was opened
- whether the emails we send you were delivered and opened
Cookies and analytics
We use one cookie of our own, plus Google Analytics and Microsoft Clarity. Clarity records clicks, scrolling and mouse movement on our pages and can replay a visit; by default it masks what you type into form fields. Every cookie is listed in our Cookie Policy.
When you contact us
Through the contact form we receive your name, email address, topic and message, plus your IP address, browser and the time you sent it. If you email us, we receive your email address and whatever you write.
Information we don't ask for
We don't ask for your home address, ID numbers, or information about your health, religion, political views, sexuality or similar sensitive matters. Please don't include such information in messages to us unless it is needed to help you.
Do you have to give us this information?
No. You can answer the questions without giving us any personal details. To see your result, we ask for your name, email address, age and phone number. We use them to deliver your result and report and to help you recover them. We need payment details only if you buy a report. If you don't give these details, we can't show you your result or deliver a report.
How do we use the information?
We only use personal information when the law allows it. The table shows each purpose, the information used and our legal basis.
| Purpose | Information used | Legal basis |
|---|---|---|
| Work out your result, show you your results and report, email you the link, let you recover it | Answers, result, name, email, phone, age, payment ID | Contract (the service you asked for) |
| Pre-select your dialling code and see which countries our visitors come from | Device time zone and the country it belongs to | Legitimate interest |
| Take payments, send receipts, handle refunds | Payment and order details, email, phone | Contract; legal duty to keep tax and accounting records |
| Send one reminder if you finished the test but didn't complete checkout, sometimes with a discount | Name, email, type | Legitimate interest in helping you get the report you started |
| Answer your messages and complaints | Contact details, message, order details | Contract or legitimate interest |
| Understand and improve the Website, find and fix errors | Usage and device information, test steps | Legitimate interest |
| Publish statistics and research, such as how common each type is | Anonymised, combined results only | Legitimate interest |
| Keep the Website secure, prevent fraud and abuse, enforce our terms | IP address or its coded (hashed) version, device, payment and order details | Legitimate interest |
| Meet legal duties, such as tax law or a valid request from an authority | Whatever the law requires | Legal obligation |
Where we rely on legitimate interests, we have weighed them against your rights and expectations. You can object at any time (see section 10).
We don't send newsletters or other marketing emails. Reply "stop" to the reminder email and we won't email you again.
Automated results and decisions
Your test result is calculated automatically from your answers. It is information for you to read, not a decision about you. We don't use it, or any other information, to make decisions that have legal or similarly important effects on you, and we don't use it for advertising.
Do we transfer your information elsewhere?
We use a few trusted service providers to run the Website. They only receive what they need and may only use it to provide their service:
| Provider | What they do | Information they receive |
|---|---|---|
| Razorpay | Payments and refunds | Name, email, phone, amount, order reference; your card or bank details go straight to them |
| Google (Analytics, Tag Manager, Fonts) | Site statistics and the fonts on our pages | Usage and device information, IP address |
| Microsoft (Clarity) | How our pages are used, including visit replays | Usage and device information, IP address |
| Our web hosting provider | Stores the Website and its database | All information described in this policy |
| Our email provider | Sends our emails | Name, email address, email content |
| jsDelivr and cdnjs | Deliver the code that creates some PDF downloads in your browser | IP address and browser details |
| flagcdn.com | Shows the small country flags in the phone-number field | IP address and browser details, when your browser loads a flag image |
These providers may process information outside your country, including in the United States and India. Where the law requires it, for example for visitors in the EU, EEA or UK, we rely on recognised safeguards such as the European Commission's Standard Contractual Clauses or our providers' certified data-transfer frameworks.
How can you manage your information?
- In your browser: "Start over" in a test clears your saved answers. Clearing your browser's site data for insightmetrics.org removes everything our tests saved on your device.
- On our server: answers and results that were sent to us stay with your result until you ask us to delete them (see below).
- Your report: you can get a fresh link any time on our Recover page.
- Correct or delete: email hello@insightmetrics.org from the address you used with us and we'll correct or delete your details (see section 10).
- Reminder emails: reply "stop" and we won't email you again.
- Cookies: block or delete them in your browser settings, as our Cookie Policy explains.
How and when do we share information?
- with the service providers in section 5, only as much as each one needs
- with our small team, only to provide and support the service
- with authorities, courts or professional advisers, when the law requires it, or to protect our rights, our visitors or the public
- with a new owner, if our business is ever sold or merged; they must keep protecting your information as this policy describes
- with anyone else, only if you ask us to or agree to it
We do not sell your personal information, we don't share it with advertisers, and we don't use your test results for advertising.
If you use the Share button on a result page, your device's share menu (or WhatsApp) opens with a short text about your result and a link. Nothing is shared unless you send it, and you choose who receives it.
How long do we keep your information?
| Information | How long |
|---|---|
| Your answers, results, report links and the details you gave us (including time zone and country) | For as long as you may want to open or recover your result or report, or until you ask us to delete them |
| Answers saved on our server during a test you haven't finished | Deleted when you finish the test, or after 14 days |
| Payment records | For as long as tax and accounting law requires |
| Visit and test-step records (IP address, device, how you reached us) | Up to 24 months, then deleted or made anonymous |
| Google Analytics data | 14 months |
| Microsoft Clarity data | A limited time, under Microsoft's own retention rules |
| Contact messages | As long as we need to help you, and up to 24 months after our last reply |
| Test progress in your browser | Up to 7 days, cleared once you finish the test |
| Details you typed, saved in your browser (older test pages only) | Up to 30 days, cleared once your results are shown |
| The dialling code you picked, saved in your browser | Until you clear your browser's site data |
Anonymised, combined statistics can't identify you and may be kept without a time limit.
Children's information
The test is for people aged 13 and over. If you are under 18, please ask a parent or guardian before you give us your details or buy a report. We don't knowingly collect personal information from children under 13. If we learn that a child under 13 has given us personal information, we will delete it. Parents and guardians can contact us at hello@insightmetrics.org.
Your rights
Depending on where you live, you have the right to:
- be informed about how your information is used (this policy)
- access your information and get a copy of it
- correct information that is wrong or incomplete
- delete your information
- take your information elsewhere in a common electronic format (portability)
- object to uses based on our legitimate interests, and to any direct marketing
- restrict how we use your information, for example while we check a correction
- withdraw consent where we rely on it
- complain to a data protection authority
How to use your rights
- Email hello@insightmetrics.org from the address you used with us, and tell us which right you want to use.
- We may ask for information to confirm it's really you, such as your Razorpay payment ID, so that no one else can get your data.
- Using your rights is free. We aim to complete deletion requests within 72 hours and answer every request within one month. If a request is complex, we may need longer, and we'll tell you why.
- We may keep payment records that the law requires us to keep, even after a deletion request.
Browser "Do Not Track" signals don't change how the Website works today. You can still block analytics cookies as our Cookie Policy explains.
Visitors in the EU, EEA and UK
The GDPR and the UK GDPR give you the rights in section 10. Our legal bases are listed in section 3. If you are not happy with how we handle your information, please contact us first; you can also complain to the data protection authority in the country where you live or work (in the UK, the Information Commissioner's Office).
California and other US state privacy rights
If you live in California or another US state with a consumer privacy law, this section applies to you in addition to the rest of this policy.
Information we collected in the last 12 months
- Identifiers: name, email address, phone number, IP address, online identifiers such as cookie IDs
- Commercial information: records of reports bought and refunds
- Internet or network activity: pages viewed, test steps, browser and device information
- Approximate location: country, worked out from your IP address or your device's time zone
- Characteristics: age
- Inferences: your test answers and results, such as your personality type, trait scores, love style or career interests
We collect this information from you, from your device, and from Razorpay when you pay, for the purposes in section 3. We disclose it only to the service providers in section 5, for those purposes.
No selling or sharing
We do not sell personal information, and we do not "share" it for cross-context behavioural advertising, as those laws define these terms. We have not done so in the last 12 months. We do not use sensitive personal information to infer characteristics about you.
Your rights
You can ask to know what personal information we have collected about you and how we use it, to get a copy, to have it corrected, and to have it deleted. You can use an authorised agent to make a request for you; we may ask the agent for proof that you gave them permission. We will not treat you differently, for example by charging a different price, because you used your rights. To make a request, email hello@insightmetrics.org.
Users in India
Under India's Digital Personal Data Protection Act, 2023, you can ask us for a summary of the personal data we process about you, ask us to correct, complete, update or erase it, and nominate another person to use your rights if you die or become unable to. You can raise a grievance about how we handle your personal data with our grievance contact at hello@insightmetrics.org. We will reply within the time the law requires.
Security
We take reasonable technical and organisational steps to protect your information:
- the Website uses HTTPS encryption
- payments run on Razorpay's PCI-DSS certified systems, so card details never reach our servers
- with test results we store only a coded (hashed) version of your IP address, not the address itself
- only our small team can see customer records, and only to provide and support the service
No website can promise perfect security. If we learn of a data breach that is likely to put your rights at risk, we will tell you and the relevant authorities where the law requires it. Please tell us straight away at hello@insightmetrics.org if you think something is wrong.
Contact
insightmetrics.org is run by Insight Metrics, which is responsible for your personal information.
Email: hello@insightmetrics.org
Contact form: insightmetrics.org/contact-us
We usually reply within one business day.
Other matters
- Other websites. Our pages may link to other websites. Their own privacy policies apply there, not this one.
- Changes to this policy. We may update this policy when the Website or the law changes. The date at the top shows when it last changed. If a change is important, we will say so on this page and, where we have your email address, we may also tell you by email.
- Related pages. Our Terms and Conditions, Refund and Cancellation Policy and Legal Notice.