Cookie Policy
Last updated:
Which cookies and browser storage insightmetrics.org uses, what each one does, how long it lasts, and how you can block or delete them.
What cookies and browser storage are
Cookies are small text files that a website saves in your browser. Browser storage ("local storage") works in a similar way, but stays on your device and isn't sent with every page request. Both let a site remember things between pages and visits.
Types of cookies
- First-party cookies are set by the website you are visiting (here, insightmetrics.org).
- Third-party cookies are set by another company's service used on the page, such as an analytics tool.
- Session cookies are deleted when you close your browser.
- Persistent cookies stay until they expire or you delete them.
This page lists every cookie and storage item insightmetrics.org uses. For everything else about your data, see our Privacy Policy.
Our own cookie
| Name | What it does | Type | Lasts |
|---|---|---|---|
jmbti_sid | A random ID that links the steps of one test visit (start, checkout, results), so we can see where people get stuck and fix it. It doesn't contain your name or email. | First-party, persistent | 90 days |
Analytics cookies
These help us count visits and see how pages are used, so we can improve them. They are set through Google Tag Manager.
| Name | Set by | What it does | Lasts |
|---|---|---|---|
_ga | Google Analytics | Tells one visitor apart from another, so visits are counted correctly. | 2 years |
_ga_T7DEK3VSYB | Google Analytics | Keeps track of the current visit (session) on our site. | 2 years |
_clck | Microsoft Clarity | Keeps the same Clarity visitor ID from page to page. | 1 year |
_clsk | Microsoft Clarity | Joins the pages of one visit into a single Clarity recording. | 1 day |
CLID, MUID | Microsoft (clarity.ms) | Recognise the browser across Clarity and other Microsoft services. | About 1 year |
Google Analytics data is kept for 14 months. Clarity can replay a visit (clicks, scrolling, mouse movement); by default it masks what you type into form fields.
Cookies we don't use
We don't use advertising or social-media tracking cookies, and we don't let ad networks track you on our site. If this ever changes, we will update this page first.
Payment cookies
When you pay, Razorpay's secure payment window opens. Razorpay may set its own cookies there for security and fraud prevention. Those cookies are controlled by Razorpay and covered by its own privacy and cookie policies.
Browser storage used by our tests
Our tests save your progress on your own device, so a reload doesn't cost you your answers. What happens to your answers when you finish is explained in our Privacy Policy.
| Name | What it holds | Lasts |
|---|---|---|
imt_progress_ + test name | Your answers so far in one of our tests (for example the Big Five or Enneagram test). | Up to 7 days, cleared when you finish |
imt_dial_cc | The country you picked for your phone's dialling code, so it is pre-selected next time. | Until you clear your browser's site data |
jeevi_mbti_v4_progress | Your answers so far in the 16-type personality test. | Up to 7 days, cleared when you finish |
jeevi_mbti_state_v1 | Older test pages: your answers so far and the question you're on. | Up to 7 days |
jeevi_mbti_user_v1 | Older test pages: the details you typed before your results (name, email, age, phone), so you don't have to type them again. | Up to 30 days |
jeevi_mbti_result_v1 | Older test pages: your result ID and type, so you can reopen your results. | Up to 7 days |
The progress and older-page items are cleared once your results are shown. "Start over" in a test also clears your progress.
How to block or delete cookies
You can see, block and delete cookies and site data in your browser, for all websites or just for insightmetrics.org:
- Google Chrome: Settings, then Privacy and security, then Third-party cookies or Site settings.
- Microsoft Edge: Settings, then Cookies and site permissions.
- Mozilla Firefox: Settings, then Privacy & Security, then Cookies and Site Data.
- Safari on Mac: Settings, then Privacy, then Manage Website Data.
- Safari on iPhone and iPad: Settings, then Apps, then Safari, then Advanced, then Website Data.
- Chrome on Android: the menu, then Settings, then Site settings, then Third-party cookies.
Menu names change from time to time; your browser's help pages have the latest steps. You can also:
- switch off Google Analytics in your browser with Google's opt-out add-on
- use a private or incognito window, which deletes cookies and storage when you close it
The test and your report keep working if you block cookies; only our statistics become less accurate. If you block browser storage, the test can't save your progress between page loads.
Changes to this policy
If we add or remove a cookie, we will update this list and the date at the top. Questions? Email hello@insightmetrics.org.